Portfolio

📌 Overview:
Coca-Cola, founded in 1886, remains a global leader in the beverage industry. Despite challenges like market saturation and shifting consumer preferences, it has maintained its dominance through strategic marketing.

📌 Challenges:

Intense competition from Pepsi.
Declining sugary drink consumption due to health-conscious trends.
Adapting to younger generations moving away from sodas.

📌 Brand Strategy:

Target audience: teenagers, families, and health-conscious consumers.
Positioned as a symbol of happiness and celebration (slogan: “Open Happiness”).
Focus on quality, innovation, and sustainability.

📌 Implementation:

Iconic campaigns like “Share a Coke” and holiday branding.
Product diversification: Diet Coke, Coca-Cola Zero Sugar.
Strong social media engagement (e.g., #ShareACoke).

📌 Results:

7% increase in U.S. sales from the “Share a Coke” campaign.
Coca-Cola remains one of the most recognized global brands.
Successful adaptation to health-conscious trends with product diversification.

📌 Conclusion:
Coca-Cola’s innovation, emotional branding, and ability to evolve while staying true to its core values ensure its place as an industry leader.

📌 Key Takeaways:

Social Proof: Likes, comments, and reviews build trust and influence purchase decisions.
Influencer Marketing: Consumers trust recommendations from influencers, especially micro-influencers.
Targeted Ads: Personalized ad strategies increase purchase likelihood.
FOMO & Urgency: Limited-time offers drive conversions.
User-Generated Content (UGC): Authentic customer reviews and testimonials enhance credibility.
Community Engagement: Brand interaction fosters loyalty.

📌 Conclusion:
Brands leveraging these strategies create high-impact campaigns that drive engagement and sales. Staying ahead of social media trends is crucial for long-term success.

Mock Campaigns & Creative Work

Ghetto Apparel – Mock Campaign

📌 Overview: Developing a strategic marketing campaign for Ghetto Apparel to boost brand visibility and engagement.

📌 Campaign Strategy:

Paid Advertising: Targeted ads on Instagram & Facebook.
Organic Growth: Content marketing, influencer collaborations.
Special Promotions & Retargeting: Discounts, email campaigns, abandoned cart retargeting.

📌 Conclusion: A multi-channel strategy ensures growth and brand loyalty.

Overview